Branding collateral designs done for Veradek Outdoor. After packaging and the products themselves, these were often the first point of contact for the brand, and required a strong and unqiue visual style. The main focus in design was typography and spacing to weave intention and breathing room into each piece.
Product insert cards. These cards were customized for each product or product line and inserted before shipping to highlight key product features and communicate assembly instructions to the customer.
Business cards. As the company wanted to present itself as a design-led company, two versions of business cards were designed; creative and standard business.
Notecards. On the business side of the company, Veradek interacted with various vendors who sold their products. On the creative side, Veradek partnered with several social media influencers and content creators who promoted products through their social channels. These notecards were used to express thanks for the important partnerships that the company highly valued.
Technical documents: Spec sheets, instruction manuals, and product leaflets. For customers and resellers alike, these technical documents were important in communicating the technical specifications, assembly instructions, and product line sizing of Veradek Outdoor products.
Email communications. A good practice in minimalistic but impactful design with the use of colour, spacing, and typography. Copywriting was also done by myself.
Logo animation. Anticipating the need for a logo reveal in upcoming video shoots, I created this logo animation which aimed to evoke a nostalgic response from the customer with the use of sound design. My original concept was to capture the feeling of walking through a sliding screen door and walking onto a deck/patio to have a refreshing drink. After working with an external video production company, additional "situations" were sound designed to evoke different situations such as opening a can of pop at a party, or hearing the sounds of birds chirping in the distance.
