Branding collateral designs done for Veradek Outdoor. After packaging and the products themselves, these were often the first point of contact for the brand, and required a strong and unqiue visual style. The main focus in design was typography and spacing to weave intention and breathing room into each piece. Product insert cards. These cards were customized for each product or product line and inserted before shipping to highlight key product features and communicate assembly instructions to the customer. Business cards. As the company wanted to present itself as a design-led company, two versions of business cards were designed; creative and standard business. Notecards. On the business side of the company, Veradek interacted with various vendors who sold their products. On the creative side, Veradek partnered with several social media influencers and content creators who promoted products through their social channels. These notecards were used to express thanks for the important partnerships that the company highly valued. Technical documents: Spec sheets, instruction manuals, and product leaflets. For customers and resellers alike, these technical documents were important in communicating the technical specifications, assembly instructions, and product line sizing of Veradek Outdoor products. Email communications. A good practice in minimalistic but impactful […]
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