Logo and website created for a startup HR company that the owner wanted to set apart from other companies in the same space. The vision was to create a logo and website that looked and felt professional, but with a touch of modern class. The owner tossed in the optional request to have his Filipino and Vancouver-based roots featured in the logo, and from then I knew I'd have a couple great first drafts to put in front of him. Alternate drafts. These drafts were created to get a feel for how 'corporate' the company owner wanted the logo to be. While presenting the drafts, he expressed that while he liked the professional look of the logos, he wanted to add more personality and charm. The final logo. Using the sun and stripes to represent the Phillipines, and the mountain range to symbolize British Columbia, I took a different approach in form and oriented the logo vertically as opposed to the previous two horizontal logo drafts. Keeping the website in mind, I intentionally chose a font for the logo that could be used across all future branding. Rubik was a perfect fit for our needs with the right balance of […]
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This logo was created for a small business owner who specialized in handmade pet accessories. Since her cat, Momiji - which is the Japanese word for red maple leaves in the Fall, is the adorable mascot for her brand, I was given the exciting and challenging task of incorporating Momiji and all his fluffiness into the logo.My goal was to bring Momiji's name and personality to life along with the characteristics of Fall that are so well loved in Japan. Momiji's playful nature served as a great jumping off point in brainstorming ideas for the final logo. The momiji leaf became a perfect motif to sell the idea of play and also serves as an important visual element to balance the logo. Below are select pages from the final logo guide. Whether for social media branding or physical prints on custom leather tags, each version of the logo was carefully crafted to accommodate for the client's unique needs.
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This logo was created for an fundraising initiative for Holland Bloorview Kids Rehabilitation Hospital. The event sought to raise money and awareness for the kids and families of Holland Bloorview, as well as show individuals of all ages their hidden culinary talents. I wanted to create a logo that was fun, bubbly, and had an instantly recognizable motif. Above: The finalized colour and single colour logos, along with the vital Holland Bloorview lockup. Below: Accompany logo mockups for possible giveaway goodies included in the final design package. Click here to see the Cooking for Kids logo guide
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