Branding collateral designs done for Veradek Outdoor. After packaging and the products themselves, these were often the first point of contact for the brand, and required a strong and unqiue visual style. The main focus in design was typography and spacing to weave intention and breathing room into each piece. Product insert cards. These cards were customized for each product or product line and inserted before shipping to highlight key product features and communicate assembly instructions to the customer. Business cards. As the company wanted to present itself as a design-led company, two versions of business cards were designed; creative and standard business. Notecards. On the business side of the company, Veradek interacted with various vendors who sold their products. On the creative side, Veradek partnered with several social media influencers and content creators who promoted products through their social channels. These notecards were used to express thanks for the important partnerships that the company highly valued. Technical documents: Spec sheets, instruction manuals, and product leaflets. For customers and resellers alike, these technical documents were important in communicating the technical specifications, assembly instructions, and product line sizing of Veradek Outdoor products. Email communications. A good practice in minimalistic but impactful […]
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Veradek is an product company that began with a focus in outdoor planters, eventually expanding into other outdoor products such as modular privacy screens and kitchen counters. As the company expanded, there was a need for a new look and brand. The products were shipped from business to customer in cardboard boxes that featured only the company logo and internal product code. This presented an exciting opportunity to use packaging to build brand identity while also making the boxes more attractive, informative, and functional.In order to more effectively communicate new ideas to the design team and company owners, I leveraged my 3D modelling and rendering skills to bring the team's 2D ideas into 3D visualization.Shown above and below are product skirts that were designed to identify the Veradek brand and communicate product features in Costco warehouses. The theme in designing these was optimization - how we could impactfully communicate as much about who we were and what our products were in a relatively small footprint. Revamping the product packaging opened the door to new possibilities in brand identity pieces and touchpoints. I explored ideas to improve user experience and interaction such as finger notches/cutouts in the box flaps, branded recyclable […]
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